MANILA – Facebook users beware. Psychologists are now probing a new kind of addiction called Facebook Addiction Disorder (FAD).

Psychologist Dr. Michael Fenichel, who has published numerous writings on FAD online, describes it as a situation in which Facebook usage “overtakes” daily activities like waking up, getting dressed, using the telephone, or checking e-mail.

“The amazing thing is that, like cellphones, nobody seems to notice the vast amount of time and energy – at work, at home, and now while on the move – people are devoting to Facebook. It has become a given,” Fenichel writes in an online post titled “Facebook Addiction Disorder- A New Challenge?”

FAD could be classified under the more broad “internet addiction disorder” or internet overuse.

Academic papers have already posed theories on internet addiction and social networking addiction, and even less, cellphone addiction.

“Like most activities, moderation and integration are key. Those that may seriously label and treat FAD as a behavioral addiction will clearly need to use context in determining if a behavior has become demonstrably harmful to overall social, work, or face-to-face interpersonal efficacy,” Fenichel added.

Full Story: ABS-CBN News/Yahoo PH